I am not spreading it, but more so I just want to tell people what the fuss is about on BootB, for those who have heard of it anyway. BTW the site is down.
[ifilm]http://www.ifilm.com/video/2916120[/ifilm]
It is an online e-agency that basically allows people – doesn’t matter from what background, or how age – to go online to their site and put up their ideas for particular briefs from varied companies. Ok maybe that didn’t make sense. Let me give an example.
Brand A wants their new product Z to become a big hit in the online community. Z is a product that is meant for the youth market and they hope that brand A will be embedded in the minds of the consumers when they buy Z. So they send out a creative brief to ad agency and the agency will consult and give them an idea to help market their product. That is your typical brief. All brands want some sort of awareness and exposure. But how to do it creatively or successfully that’s a different story.
What BootB is doing here, is allowing the normal people like you and me, to go ahead and give a crack at presenting a creative idea to Brand A base on their creative brief. From there they will even pay you the professional fees that they would normally give to agencies. So you know how sometimes there are ads that we look at, get thoroughly annoyed with it and thought to ourself “I can make a better ad than that.”Yeah BootB gives you the platform to go ahead and let that thought out…literally. are in mind though the competition will be massive.While advertising agencies have been the traditional means of creating ideas but now brands are looking towards other means of getting creative ideas. Bootb seems to be one of them. While it can mean the end of typical advertising. But I think that the agencies should not be so thoroughly negative about it. Sure the normal agencies may be in some sort of trouble which means that companies/brands may not go to them anymore. But rather I think they should find a way to integrate it. Besides anyone can go ahead and take part.In a way it’s bad too because, big ad agencies that have built themselves base on strong credentials are not taken into account. It’s like as if, you as an individual you’re PHD means nothing in order to get you into Harvard. Any Tom, Dick and Harry can get into Harvard as long as they have a brilliant mind… maybe that wasn’t the best example, but you get what I mean. Reputation and credibility does not seem to matter in this aspect.But then again, I doubt very much even if an individual has an idea, it can be carried it out all the way. Not unless he has a team of people to carry it forward. The idea maybe there, but you still need people to do the execution. All the hands on work, which is where the agency comes in. The creative billboards, posters, production… for a person that has no idea how to go about it, and even if the vision is there, it has to be explained through an entire stream of people.
From how I see things building up of late. Everything is about consolidation and integration. Take for example flickr, facebook, six apart, blogspot and so on so forth. They are all linked to one another in some way. So ok BootB maybe the new “service” in the market, why not join forces with them? Or even an agency do up something like that.
Just my thoughts.. you can read more on the article on Bootb:
- BootB.com Opens Up The traditional Ad Industry Now anyone can make Big Money in advertising
- BootB in deal with top brands
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