Yesterday i was walking around in the mall, i decided to pop into a Nike store. As usual they would have really cool ads running on their tv screen. I personally enjoyed watching the ad “V is for Victory” , the powder ad. Sure this was released sometime back in Jan, but I still think it’s worth mentioning. Below is the video of the actual ad campaign followed by the behind the scenes and making of the video.
As much as it’s called www.footballshirtculture.com but Nike had other favourite sportsmen wearing the V on their chests.
The first photoshoot session has Nike’s favourite ambassadors Sergio Ramos, Cesc Fabregas, Didier Drogba, Joe Cole, and Andrei Arshavin wearing the new line of Nike Chevron Eugene jackets.
I love the effect you get from the powder and them placing the footballers in a dark room with a slow shutter speed. I would like to try it one day hehe. Here are some still shots of how the photoshoot was done with powder being thrown on to their hard core bods 
![vv4[6]](http://www.aronil.com/wp-content/uploads/2010/03/vv46.jpg "vv4[6]")
![vv2[6]](http://www.aronil.com/wp-content/uploads/2010/03/vv26.jpg "vv2[6]")
Lets not get any of that into their noses now.
![vv6[6]](http://www.aronil.com/wp-content/uploads/2010/03/vv66.jpg "vv6[6]")
The next you have them just in their boxers or shorts, with an emblazed V on their bare skin.
Out of all the shots.. and as much as i DISLIKE Drogba – even if he is a fantastic football player – I have to admit that i do like his photo. It’s very umm.. manly? For lack of a better word. Images take from Dazeddigital.
Didier Drogba
Adriano
Rafael Nadal
On another note if you want to check out their interviews for the Nike V is for victory, read it here
