Currently viewing the tag: "campaign"

Freedom to Move: Scholl Press Conference

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After about three weeks with off and on rehearsals, the day for the Scholl Press Conference finally arrived. ^_^ Here we are about to go on for the launch of Scholl’s new shoe range called Freedom and with the theme “Freedom to Move”.

I have to admit, things were a bit shaky at first since me, Eason and Wendy had never practiced with the actual set to begin with. We’ve only been using our tiny little room in Integrated Expressions to get by with rehearsals. Which is why getting on to the stage a lot of things had to be given a quick test, to make sure everything is in order. We were delighted to see the stage that had been set up for us.^_^ Not being diva about it, but we truly appreciate it when we get to perform to public on a proper stage. It gives a different feeling when you’re up on a stage that has been set up, compared to just randomly out on the floor. Which is  not a problem, just that it has a different vibe to performing. There are pros and cons for it. A performance like this, in my mind anyway, requires a stage, where the audience can sit back and watch. If not people will not get head or tales of what they are watching. Here are some pictures of the event. You can have a read on an article regarding the campaign “Freedom to Move” here by the New Straits Times.

V is For Victory Nike Ad

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Yesterday i was walking around in the mall, i decided to pop into a Nike store. As usual they would have really cool ads running on their tv screen. I personally enjoyed watching the ad “V is for Victory” , the powder ad. Sure this was released sometime back in Jan, but I still think it’s worth mentioning. Below is the video of the actual ad campaign followed by the behind the scenes and making of the video.

 

As much as it’s called www.footballshirtculture.com but Nike had other favourite sportsmen wearing the V on their chests.

The first photoshoot session has Nike’s favourite ambassadors Sergio Ramos, Cesc Fabregas, Didier Drogba, Joe Cole, and Andrei Arshavin wearing the new line of Nike Chevron Eugene jackets.

I love the effect you get from the powder and them placing the footballers in a dark room with a slow shutter speed. I would like to try it one day hehe. Here are some still shots of how the photoshoot was done with powder being thrown on to their hard core bods :)

vv4[6]

vv2[6]

Lets not get any of that into their noses now.

vv6[6]

 

v4victorynike

The next you have them just in their boxers or shorts, with an emblazed V on their bare skin.

v4victorynike 2

Out of all the shots.. and as much as i DISLIKE Drogba – even if he is a fantastic football player – I have to admit that i do like his photo. It’s very umm.. manly? For lack of a better word. Images take from Dazeddigital.

DC71_ADV1_Nike_2 Didier Drogba

DC71_ADV1_Nike_1 Adriano

DC71_ADV1_Nike_3 Rafael Nadal

On another note if you want to check out their interviews for the Nike V is for victory, read it here :)

About Me

Linora Low or rather Linora from Red.FM, is the Radio Jock who hosts the RedFM Late Night Love Songs, which airs every Sunday to Friday at 10pm-1am.