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	<title>Linora Low &#187; heath ledger</title>
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		<title>The Dark Knight Trailer</title>
		<link>http://www.linoralow.com/2007/blog-it/the-dark-knight-trailer</link>
		<comments>http://www.linoralow.com/2007/blog-it/the-dark-knight-trailer#comments</comments>
		<pubDate>Tue, 18 Dec 2007 17:25:41 +0000</pubDate>
		<dc:creator>Linora Low</dc:creator>
				<category><![CDATA[batman]]></category>
		<category><![CDATA[christian bale]]></category>
		<category><![CDATA[heath ledger]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[the dark knight]]></category>
		<category><![CDATA[TV & Movies]]></category>
		<category><![CDATA[viral campaign]]></category>

		<guid isPermaLink="false">http://aronil.com/2007/movies/the-dark-knight-trailer</guid>
		<description><![CDATA[I happen to come across the <a href="http://imdb.com/title/tt0468569/" target="_blank">Dark Knight</a> Trailer on someone’s blog and I have to say. It is intense! Batman has never been so sinisterly freaky. And can I dare provoke you to wonder why?Check out the trailer… <p style="width: 425px"><a href="http://www.youtube.com/watch?v=WaIR9dAZRR0" target="_blank">http://www.youtube.com/watch?v=WaIR9dAZRR0</a></p> and this poster…. <p style="text-align: center"><a href="http://aronil.com/?attachment_id=496" target="_blank" rel="attachment [...]]]></description>
			<content:encoded><![CDATA[I happen to come across the <a href="http://imdb.com/title/tt0468569/" target="_blank">Dark Knight</a> Trailer on someone’s blog and I have to say. It is intense! Batman has never been so sinisterly freaky. And can I dare provoke you to wonder why?Check out the trailer…
<p style="width: 425px"><a href="http://www.youtube.com/watch?v=WaIR9dAZRR0" target="_blank">http://www.youtube.com/watch?v=WaIR9dAZRR0</a></p>
and this poster….
<p style="text-align: center"><a href="http://aronil.com/?attachment_id=496" target="_blank" rel="attachment wp-att-496" title="fireshot-capture-_3-the-dark-knight-photos-imdb_com_gallery_ss_0468569_ss_0468569_darkknight_jpg_pathgallerypath_key0468569.png"><img src="http://aronil.com/wp-content/uploads/2007/12/fireshot-capture-_3-the-dark-knight-photos-imdb_com_gallery_ss_0468569_ss_0468569_darkknight_jpg_pathgallerypath_key0468569.png" alt="fireshot-capture-_3-the-dark-knight-photos-imdb_com_gallery_ss_0468569_ss_0468569_darkknight_jpg_pathgallerypath_key0468569.png" border="0" height="503" width="346" /></a></p>
This is the official one.
<p style="text-align: center"><img src="http://comingsoon.net/nextraimages/postersmall.jpg" height="513" width="347" /></p>
It looks like something out of a Stephen King. Remember the movie “IT” which has till today traumatised a lot of in our childhood days. Hahaha.

To be honest I didn’t like <a href="http://imdb.com/name/nm0000288/" target="_blank">Christian Bale</a> that much, or maybe it was just his movies that he picked. But I have to say after watching The Prestige… I have come to admire him as an actor. He does know how to pull of his characters in a very different manner. I use to also mistake him with Tom Cruise, cause they have slightly similar bone structure… to me! I find that I enjoy Bale’s performances more than I do with Cruise’s, albeit that of course they are well established actors. But Bale has some thing… almost mysterious and dark, that he brings to the characters he plays. Which is perfect for Batman. Batman from my understanding and from what I’ve read, is that Batman has a much darker plot than the movies portray to be.

<p style="text-align: center"><img src="http://reviews.starseeker.com/wp-content/uploads/2007/08/darkknight1.jpg" height="262" width="395" />
Our ever so cool Bruce Wayne.
<p style="text-align: center"><img src="http://images.eonline.com/eol_images/Articles/20071204/293.dark.kngt.120407.jpg" height="473" width="293" /></p>
And our Dark Knight..
As for the Joker in Batman. You shall never believe who plays this psychotic man! It is brilliant played out by the looks of the trailer.If you really want me to spoil it….

The Joker in the new Batman movie is played by <a href="http://imdb.com/name/nm0005132/" target="_blank">Heath Ledger</a>! Yeap our pretty boy from Brokeback Mountain and Don Juan Casanova… is the killer joker. Mad laughter and all..

<p align="center"><img src="http://dailybubbletea.files.wordpress.com/2007/08/darkknight2.jpg" height="301" width="456" />
Interrogation time with Batman.

<p align="center"><img src="http://www.dogmaticblog.com/images/movies/batman_01.jpg" height="303" width="455" />
Whoaaaa.. can you see Heath Ledger’s heavily made up face?

Another thing I want to mention is the promotion that was done for this movie somewhere I think either last year or early this year. The viral marketing scheme was brilliant.. Simple and brilliant. I’ve shared this many time with other friends but I think i need to share it again.

This was how it was played out.

First Warner Bros. had sent out this site to some hardcore Batman fans to this page.
<p style="text-align: center"><a href="http://thedarkknight.warnerbros.com/" target="_blank"><img src="http://thedarkknight.warnerbros.com/images/tdk_logo.jpg" height="257" width="365" /></a></p>
From there you would think it leads to a typical movie website.. nope.. instead leads to yet another picture.
<p style="text-align: center"><a href="http://ibelieveinharveydent.warnerbros.com/" target="_blank"><img src="http://ibelieveinharveydent.warnerbros.com/images/dent.jpg" height="272" width="362" /></a></p>
Which leads to yet another picture but a defaced Harvey Dent.
<p style="text-align: center"><a href="http://pronetadvertising.com/articles/images/msaleem_warbrosviral3.jpg" target="_blank"><img src="http://pronetadvertising.com/articles/images/msaleem_warbrosviral3.jpg" height="275" width="369" /></a></p>
Now by now the people would be thinking there is another picture on the following page. But wait! There’s a catch. You can’t view the next image. Rather you need some help to view it. One the following click from the defaced Harvey, you remove one pixel from the image. But that’s it. You can’t do anything else to see what is underneath the Harvey Dent image.

What can be done is to email all your friends and ask them to help you in the process of revealing the picture hidden underneath.
<p style="text-align: center"><a href="http://aronil.com/?attachment_id=499" target="_blank" rel="attachment wp-att-499" title="dkpixel.jpg"><img src="http://aronil.com/wp-content/uploads/2007/12/dkpixel.jpg" alt="dkpixel.jpg" border="0" height="267" width="365" /></a></p>
The email looks something like so
<p style="text-align: center"><a href="http://aronil.com/?attachment_id=498" target="_blank" rel="attachment wp-att-498" title="darkknight-email.jpg"><img src="http://aronil.com/wp-content/uploads/2007/12/darkknight-email.jpg" alt="darkknight-email.jpg" border="0" height="147" width="452" /></a></p>
And this brillian. Why? Because not only is the email going to spread about like wild fire, but everyone will now know about the upcoming movie. I don’t know if this viral ever hit our shores but it was a hit overseas in the US. Because finally everyone sent out their email bit by bit like a water ripple. This is the end result.
<p style="text-align: center"><img src="http://moviesmedia.ign.com/movies/image/article/790/790237/the-dark-knight-20070521072926061.jpg" height="327" width="372" /></p>
<p align="left">Well it’s not the actual picture but that was the picture underneath. Pretty cool eh.</p>]]></content:encoded>
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